Product design · all screens

LapseEstate - real estate CRM

A CRM for real estate developers and brokers. Leads from portals, ads and WhatsApp land in one place, and the team runs site visits, inventory, bookings and payment milestones from the same system. This is a TechLapse product design. Names and numbers in the screens are sample data.

Screens: 11
Platforms: Web · mobile web
Industry: Real estate
Built with: Flutter, Node.js, MongoDB, SQL, React Native, Next.js

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LapseEstate CRM on a desktop and a phone, with sample lead KPIs, an SLA alert and a conversion funnel

Part 01

Sell

6 screens

Where a lead comes in, gets answered, and moves toward a visit. Screens show sample data.

LapseEstate overview dashboard with lead KPIs, an SLA-breach alert, lead flow, a conversion funnel and source performance — 01OverviewStep 1 of 11

LapseEstate lead list with saved views, filters, AI lead scores and bulk WhatsApp actions — 02LeadsStep 2 of 11

LapseEstate lead detail with a stage tracker, activity timeline, matching inventory and a documents checklist — 03Lead 360Step 3 of 11

LapseEstate pipeline board by stage, with a weighted forecast and stuck-deal flags — 04PipelineStep 4 of 11

LapseEstate inbox combining WhatsApp, calls, email and portal chats with quick replies — 05InboxStep 5 of 11

LapseEstate site-visit schedule with GPS check-ins, cab pickups and post-visit feedback — 06Site visitsStep 6 of 11

Part 02

Manage

2 screens

Inventory, the cost sheet, bookings and channel partners. Screens show sample data.

LapseEstate tower floor grid showing available, on-hold, booked and sold flats with a unit cost sheet — 07Inventory and cost sheetStep 7 of 11

LapseEstate bookings and payments with a construction-linked plan, overdue tracking and channel partners — 08Bookings and partnersStep 8 of 11

Part 03

Grow

3 screens

Where the leads come from, and how the team is measured. Screens show sample data.

LapseEstate lead-generation screen for portal and ad sources, campaigns and an enquiry form — 09Lead generationStep 9 of 11

LapseEstate analytics with bookings trend, speed to lead, agent performance and lost-deal reasons — 10AnalyticsStep 10 of 11

LapseEstate team and automation screen with assignment rules, workflow flows and role permissions — 11Team and automationStep 11 of 11

Part 04

On mobile

4 screens

Every screen reflows for phones. Field agents get the same data on the go. Screens show sample data.

LapseEstate overview dashboard reflowed for a phone, with the same lead KPIs as the desktop screen — 01Overview on a phoneStep 1 of 4

LapseEstate lead list on a phone, with filters and lead scores — 02Leads on a phoneStep 2 of 4

LapseEstate lead detail on a phone, with the stage tracker and activity timeline — 03Lead 360 on a phoneStep 3 of 4

LapseEstate inventory and cost sheet on a phone, with unit status and pricing — 04Inventory on a phoneStep 4 of 4

The product

What's inside LapseEstate

Eleven screens take a lead from the first enquiry to a booking. Portal, ad and WhatsApp capture is designed in. Nothing here is a live client result, and the agency names in the screens are sample data.

Overview dashboard

First-response time, an SLA-breach alert, lead flow, a conversion funnel and source performance by cost per booking.

Leads

Saved views, filters, bulk WhatsApp templates, duplicate merge, an AI lead score and round-robin auto-assignment.

Lead detail

Stage tracker, activity timeline for calls, WhatsApp and visits, discount approval, matching inventory and a documents checklist.

Pipeline

A drag-and-drop board by stage, with a probability-weighted forecast and stuck-deal flags.

Inbox

WhatsApp, calls, email and portal chats in one place, with quick replies and call recordings.

Site visits

Week schedule, GPS check-ins, cab pickups, post-visit feedback and no-show rescue.

Inventory

Tower floor-plan grid by unit status, holds with expiry, and a full cost sheet including GST and stamp duty.

Bookings and payments

Construction-linked payment plans, demand letters, overdue tracking and channel-partner payouts.

Lead generation

Designed to take leads from portals, ads, the website and WhatsApp, and to judge campaigns on visits and bookings rather than cost per lead.

Analytics

Speed-to-lead, agent performance and lost-deal reasons.

Team and automation

Assignment rules and automation flows for first response, visit reminders and payment reminders.

Related services CRM development → Custom ERP → Web development →

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